In line with consultation with Westminster City Council and the GLA, Northacre PLC and Squire & Partners have developed a vision for an iconic redevelopment. The proposed redevelopment includes a number of uses to transform the streetscape around Broadway and Victoria Street. The new development would offer office, residential and retail including private leisure facilities for residents.
The proposed development will include niche retail and restaurant units as part of a curated retail experience.
The design of the building has been inspired by Art Deco and fashion. It pays homage to the existing Art Deco style of 55 Broadway and provides a contemporary interpretation of the textile design of this golden era. The Interiors are very contemporary with clean lines with the design acting as a supporting role to the amazing views on offer.