The development will include six primary residential buildings above two commercial podiums with an additional retail unit to the north of the site.

In line with consultation with Westminster City Council and the GLA, Northacre PLC and Squire & Partners have developed a vision for an iconic redevelopment. The proposed redevelopment includes a number of uses to transform the streetscape around Broadway and Victoria Street. The new development would offer office, residential and retail including private leisure facilities for residents.

The proposed development will include niche retail and restaurant units as part of a curated retail experience.

The design of the building has been inspired by Art Deco and fashion. It pays homage to the existing Art Deco style of 55 Broadway and provides a contemporary interpretation of the textile design of this golden era. The Interiors are very contemporary with clean lines with the design acting as a supporting role to the amazing views on offer.

Proposed mix of uses

Retail GEA: 4,039 SQM / 43,475 sqft

Office GEA: 14,826 SQM / 159,585 sqft

Residential GEA: 49,638 SQM / 534,299 sqft

Car parking spaces: 182

Cycle spaces: 776

Residential Mix 247 Units (approx)

1 Bedroom26%
2 Bedroom46%
3 Bedroom22%
4/5 Bedroom6%
ten broadway building london

Creating Public Space

Our development will lead to the transformation of the public realm as well as the increased enjoyment of Christchurch Gardens. We are seeking to improve the pedestrian links between Victoria Street and St James’s Park Underground Station (and Caxton Street) as well as creating additional public realm space.

We are committed to improving the public realm surrounding and within Ten Broadway. There is opportunity for:

  • Public art
  • Public realm enhancements to Strutton Ground

A pedestrian-friendly shared space is proposed on Dacre Street.

The development is designed to be highly permeable in terms of access for pedestrians and cyclists by opening up the central area and significantly increasing the amount of public realm. The development will result in a net reduction in both vehicular and pedestrian movements compared to the existing site use. Basement car parking will be provided for residents.

The site is in a highly sustainable area in terms of transport links and further cycle parking will be provided for residents in the public realm.

ten broadway development london